Holiday Retail Takeover

This Christmas takeover combined print and digital assets to promote brand deals and giveaways throughout the JARS Cannabis locations in Michigan and Colorado. I developed the visual ID through combining JARS brand guidelines with holiday elements to make a lighthearted and visually appealing campaign that captured all levels of cannabis consumers. I hired a photographer and directed a product photoshoot to highlight giveaway and sales items. With the stylized photography, I also created an interactive gift guide to instill a familiar nostalgia in consumers from looking through holiday catalogs as a kid.

Art Direction, Graphic Design

JARS Cannabis