Season of Smoke: It's in the Bag

This campaign for Quality Roots was about finding creative ways to stand out from other cannabis retailers while promoting summer shopping, aka the "Season of Smoke". I created a new shopping bag, but I wanted to play with scale to encourage consumers to fill their bags to the brim with new product and huge summer deals. Creatively, I executed this idea with a comically large shopping bag as the center of our visuals. We brought our big bags to high traffic areas to function as a walking billboard and created beautiful content to flood all marketing channels. In the lobby at each of our stores, we could place a large bag as a check point to encourage consumers to enter-to-win a summer "Fill your Bag" contest.