Fresh

The Fresh campaign came to life with the idea to go against a common industry offer: deli flower. Deli flower is found in many cannabis shops and it allows people to open jars of flower and smell them. This same flower can then be immediately packed into bags. There are some health and freshness concerns with this process, so I wanted to do a campaign that covered the freshness of Quality Roots' pre-packed flower. For compliance reasons, I used fresh vegetables in the photoshoot content to replace cannabis flower as a funny call out to the campaign.