Qualidays 2025

I created "Qualidays" to be the recurring Quality Roots holiday campaign every year. It's all about products, deals, and holiday shopping. For 2025, I wanted to focus on a stoner's Après-Ski  — which has been a theme trending across winter-focused advertisements and social media across many industries. Utilizing Quality Roots' secondary blue-toned color palette helped structure the icy winter foundation for this campaign.